This session serves as an overview to Dr. Dee Edington’s book Zero Trends: Health as a Serious Economic Strategy*. Zero Trends is organized into three primary sections: The Mission, The Business Case, andThe Solution. Companies that embrace the transformational concepts will be rewarded financially by zero cost trends, increased effectiveness in the workplace, increased health status of the workforce, and will become a best place to work.Poor health is a serious threat to our way of life as individuals, businesses and to our economy. The action needed now requires a serious individual, business and economic strategy to reverse past and current ways of thinking and our use of resources. The suggestions in Zero Trends and in this session are presented as a challenge to all to find a new level of thinking to address the threats imposed by poor and worsening health. The comments and suggestions may be irritating or challenging to some. The intention is to raise the bar for success and thereby challenge those companies willing to make the transformation necessary to become champion companies.
This session will also include a real life example of incorporating these concepts into its wellness programs. Learn how you to can succeed by managing towards Zero Trends!