Market Trends: The Business Use of Online Video for Marketing, Sales and Communications in 2015 and Beyond
Use of online video content for business marketing, sales and communications has exploded in the past five years. According to Cisco, online video is becoming an integral part of business marketing and communications, with 1.5 billion people expected to watch online videos in 2016. Further, Social Media Examiner reports that “76 percent of marketers have added video to their websites, making it a higher priority than Facebook, Twitter and blog integration.” These industry trends are not slowing down. Every business needs to understand how to harness the power of online video and multimedia content to engage prospects, customers and employees.
In this presentation, video marketing industry expert Wayne Wall will:
Show and discuss different styles of video and interactive multimedia content used for direct sales, marketing and communications
Discuss the latest business video marketing industry trends based on a recently completed survey of 350 B2B marketers
Explore new technologies and best practices being used to host, deliver and track video and multimedia content through email, mobile devices, websites and social media
Discuss the growing use of online video for health care, insurance and employee benefits communications, enrollment and education