Today it’s difficult to grow any business. This is one of toughest sales, marketing, and business development environments in decades. Buyers are resistant, incredibly cautious, and reluctant to spend. Competition is fiercer than ever. It takes a long time to get a “yes,” and the outcome is not always what we anticipated. Being entrepreneurial is the name of the game, but old rules don’t apply. In this session, author and entrepreneur, André Taylor, 35-year business veteran in growing and advising high-potential companies will tell you what you need to know to maximize sales, electrify marketing, and ignite your business potential right now.
In this session, you will learn how to:
Reorient your thinking and workstyle to today’s environment
Stay motivated and reduce stress during complexity and rejection
Understan what customers, clients, and partners are looking for and will pay for