Employee benefits enrollment and related communications have been migrating to the web at a rapid pace over the past few years. The main reasons are lower costs, more employees are online, and online communications can be tracked and measured better than print communications. However, shifting from the use of static offline content to static online content typically does not improve employee engagement rates. That’s why employers, brokers and providers are increasingly using trackable video and interactive multimedia content for HR and benefits related communications to improve employee engagement and response results.
In this session we will: