Today, 170 million Americans get their health insurance through their employer. Another 15 million buy it on their own. However, there are 51 million Americans without any health insurance and another 22 million deemed ”under-insured”. While the future of health care reform’s Affordable Care Act is filled with uncertainty, one thing is crystal clear: the healthcare and insurance landscape is set to undergo massive transformation. Anticipating and prepare for this change will separate winners from losers. Forward-thinking marketers need to be armed with intelligence to assess impact and make informed decisions formanaging their future.
The impact trends covered in this session include:
Market Trends – Examination of critical issues facing healthcare consumers, payers and providers, from economic pressures to care delivery challenges to an aging population.
Customer Segments – Health reform means millions of new potential patients gain access to health benefits – who are they and what do they look like.
Marketing Remix – Consumers (aka customers) are in control; they’re talking about you, reviewing you, and price checking you. They have a choice, and marketers need to adjust to the new rules.
Opportunity Runway – Prepare innovative approaches to capture opportunity in tomorrow’s reformed environment where headwinds/tailwinds mean differentiating your value proposition.