Dr. BJ Fogg directs the Behavior Design Lab at Stanford University. A psychologist and innovator, he devotes at least half of his time to industry projects. His work empowers people to think clearly about the psychology of behavior change — and then to convert those insights into real-world outcomes.
BJ has created a new model of human behavior, which gives practical guidance to research and design projects. Outside of Stanford BJ teaches how to apply his behavior change methods in a series of Persuasion Boot Camps. In addition, each week he guides hundreds of people in forming new habits in a breakthrough approach he calls “3 Tiny Habits.”
He is the author of Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion, as well as Texting 4 Health.
Fortune Magazine selected BJ as the first of ten “New Gurus You Should Know.”