Jo Masterson is the COO and Co-Founder of 2Morrow which specialises in delivering behavior change programs directly into the hands of the user.
Jo is passionate about the user experience. She has an MBA with background in marketing, education & healthcare. Jo also has a degree in Nursing (RN), is a serial entrepreneur and was honored as a Business Journal “40 Under 40” in 2000. Last year, 2Morrow collaborated on the first randomised control trial for a smartphone app to help users quit smoking and currently Jo is the Principal Investigator on a followup study funded by a Life Sciences Discovery Fund Grant. Masterson is also the Product Manager for SmartQuit taking the smartphone based behavior change program from lab to market.