Health Diagnostic Laboratory, Inc.
Keith directs program development for HDL, Inc.’s population health clients. Previously, he led Consumer Engagement Strategy and Clinical Communications at WellPoint, the largest health care insurer in the U.S., including disease management programs for cardiovascular disease and diabetes. He built the team that launched WellPoint’s health and wellness programs nationally, resulting in tripled membership and revenue in two years for the division. Keith also led marketing and strategy for Anthem Blue Cross and Blue Shield in Virginia, including the largest product launch in the company’s history for consumer-directed health plans. He has received numerous awards, including “Best of Blue” for helping raise more than $7 million to support research for cardiovascular disease and cancer. A graduate of the University of Virginia, Keith enjoys kayaking and spending time with family and friends.