Shandon Fowler is the Director of Marketplaces at Benefitfocus, the nation’s leader in cloud-based HR and benefits software solutions. As a key strategist for the organization, Fowler has worked with government agencies, major health and ancillary benefits providers, and large employers to set up private marketplace solutions that stress the value of elegant, media-rich consumer experiences and best-in-breed technology platforms. Prior to becoming Director of Marketplaces, Fowler helped Benefitfocus launch icyou, a user-generated health video website that was named both a Webby Awards Honoree and an eHealthcare Strategies Gold Medalist. Prior to joining Benefitfocus, Fowler was Senior Program Manager of Social Media Strategy for AOL. He also was one of the original employees of the Tribeca Film Festival in downtown Manhattan, where he served as Director of Media and Publications and received team recognition for excellence in branding and advertising by Communication Arts and the Effie Awards, among others. Fowler is a member of the Institute of Healthcare Consumerism’s League of Leaders. He is also the author of The Groom’s Instruction Manual, published and sold by Quirk books in North America and available worldwide in English, French, Italian, Portuguese and Slovenian.