Ithaca College Associate Vice President, Mark Coldren, to Speak at Voluntary Benefits Conference

The 6th Annual Voluntary Benefits Conference is pleased to announce Mark Coldren, Associate Vice President, Human Resources, Ithaca College, as a speaker at the September 20-24, 2014 event in D.C this year.

The Voluntary Benefits Conference is part of the Employer Healthcare & Benefits Congress,, which is made up of 6+ other conference tracks dedicated towards employers and the benefits as well as the healthcare they offer their employees: Healthcare Reform, Self-Funding, Global Benefits, Health Insurance Exchange, Corporate Wellness, Corporate Fitness & Nutrition and more.

Mark Coldren is currently the Associate Vice President and Chief Human Resources Officer at Ithaca College with overall responsibilities for all HR functions including employee and labor relations, compensation, employee and organizational development, payroll, employee benefits, recruitment, diversity and inclusion, and HR systems. Prior to coming to Ithaca College in June of 2007, Mark was a member of the senior leader HR team at Syracuse University and an adjunct faculty member in the Whitman School of Business. Before working in higher education, Mark worked in organizations specializing in manufacturing, sales and distribution, and software development. Previous organizations Mark worked with include UTC Carrier Corporation, Goulds Pumps, Inc. and Automatic Data Processing. Mark started as a history teacher in the public school system. He has a MS from Syracuse University and a BA from Cortland State University and is a certified Senior Professional in Human Resources (SPHR), 2006-09.

About Ithaca College

Ithaca College, founded in 1892, is a private, residential, coeducational college offering undergraduate and graduate programs in business, communications, health sciences and human performance, humanities and sciences, music, and interdisciplinary studies. There are approximately 6,700 students enrolled with approximately 1,400 employees including faculty and staff.

Mark will be joining Gene Raymondi on the topic “Integrate, Don’t Communicate: Increasing Benefit Engagement & ROI.” This session will explore how communication within the industry is largely unsuccessful because employees are provided with an overwhelming amount of benefit information at orientation and are then expected to retain it. Today, employers tend to offer a multitude of separate benefits. It’s not uncommon for an employer to have an offering of over 10 independent benefits. The problem is that engagement tends to be low for all voluntary benefits. Employees may not know how to access them or even that they exist, due to the complex nature of having a separate process for using each benefit. In contrast, when all employee benefits are integrated, engagement rates tend to double. Once benefits are integrated, they can be promoted as one comprehensive program, with one easy to use process to access them.

Mark joins over 200 industry professionals and employers that will be speak at the 2014 event on over 100 different educational sessions, workshops, forums and summits.

Don’t miss the opportunity to hear Mark speak! Register for the conference today!

The 6th Voluntary Benefits Conference is the annual meeting for the Corporate Health & Wellness Association. The Voluntary Benefits Association (VBA), a nonprofit trade association focused on voluntary benefits for employer and affinity groups, brings you the premier event in ancillary benefits. The Voluntary Benefits Conference® is the only industry event to bring employers, agents and service providers together to learn best practices in the implementation and enrollment of voluntary benefits in the workplace.

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